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Local Gold

$1,350.00

For growing businesses that need improved local visibility and a wider reach by targeting 20 keywords and creating 10 additional citations per month.

Key Features

Recommended Campaign Length: 6 Months
Keywords Targeted: Up to 20 Keywords
Keyword Group: Maximum of 4
Monthly Search Volume (1,000 per group): up to 4,000

Month 1

MONTH 1: CAMPAIGN SETUP AND OPTIMIZATION

Account Research and Prep

  • Website Audit
  • Web Page Optimization (20 pages)
  • Keyword Research
  • Keyword Grouping
  • Keyword Mapping

Local Business Setup

  • Google My Business Creation
  • Yelp Listing Creation
  • Bing Local Creation
  • Yellow Pages Creation
  • 20 Additional Business Listings

On-Page Optimization 

  • SEO Road Map
  • Blog Creation
  • Webpage Copywriting (7 pages, 350 words per page)
  • Title Tag Optimization (20 titles)
  • Meta Description Optimization (20 meta description)
  • Meta Keyword Optimization (20 meta keywords)
  • Domain Redirect Optimization
  • .xml Sitemap Optimization
  • Robots.txt Check
  • URL Rewrites (20 URL rewrites)
  • Broken Link Report

Rich Snippet Recommendations

  • Breadcrumbs

Local Schema Implementation

  • Local Business Information Schema (Phone, Address, Business Name, Opening Hours)
  • Map Schema
  • Product Information Schemas
  • Images and Logo Schemas

Initial Off-Page SEO

  • Magazine/News Placement (2 articles)
  • Blog Post Outreach (1 article)
  • Press Release Creation and Submission

Month 2

MONTH 2: GOOGLE TOOLS INTEGRATION

On-Page Optimization (Google Tools Integration and Testing)

  • Google Analytics (GA) Account Creation
  • Google Search Console (GSC) Account Creation
  • Google Tag Manager (GTM) Website Installation (after GA and GSC integration to GTM)
  • Google Analytics Firing Test (up to 10 pages)
  • Sitewide Tags Definition and Testing (1-2 sitewide tags and testing)
  • Page Tags Definition and Testing (4 page tags per 2 events)

Other On-Page Optimization Strategies

  • Schema Element Installation, including website, phone, sameAs, and KML Markups (up to 10 pages)
  • Data Highlighter Application (homepage, product page, and 1 other page type such as articles, book reviews, events, local businesses, movies, restaurants, software applications, and TV episodes)
  • Google Analytics Filtering (including referral filters and IP filters)
  • 301 Page Redirection (up to 25 pages)
  • 404 Error Correction (up to 25 errors)
  • Internal Linking (20 links per 10 pages)
  • Site Speed Optimization (for WordPress sites only)
  • Google Tools Integration Report

Off-Page SEO

  • Magazine/News Placement (2 articles)
  • Blog Post Outreach (1 article)
  • Press Release Creation and Submission

Monthly

Monthly (Starting Month 3): Off-Page SEO, Citation Building, and Rank Building

We provide guaranteed blog outreach and magazine placement through our partner magazine sites and blog networks. Each article placement and outreach is ensured to be contextually related to the client’s site to provide the most ranking boost.

For local, we also create rich-media citations for the local businesses. These citations are carefully selected based on their niche relevancy, regional relevance, trust ratings, domain authority, and other factors such as type of the listing and what sites use their data.

  • Blog Post Outreach (3 articles)
  • Magazine/News Placement (4 articles)
  • On-Site Blog Post Content (1 article)
  • 10 Additional Local Citations
  • PDF Creation and Submission
  • Press Release Creation and Submission
  • Video Creation (1 video, submitted to 3 sites)

FAQ

1. What is the difference between Organic SEO and Local SEO?
  • Organic SEO is location neutral.  It’s ideal for websites that generate revenue exclusively online or are just looking to generate awareness through a wide audience.  If you’re running a national campaign or an e-commerce campaign, this is the perfect methodology for you.
  • Local SEO targets local search specifically. That means that your audience is within a few miles from your business and that your online presence is meant to drive foot traffic to an actual establishment.  This is done through several methods including using geo-centric keywords, producing locally relevant content, building citations on local niches and directories, and tying up with websites in the same area.
2. How many geo locations does our Local SEO packages target?
  • Each Local SEO Package targets one location. If your business has multiple locations, you would need to buy a package for each one, unless your geo-targets all fall within a 5-mile radius.
3. What contributes to Local SEO?
  • On-Page semantic mark-ups and Google Map API integration also help the search engines understand that a website is the virtual representation of a physical business in the location indicated in the map API and marked up in the schema address.
4. How are citations important for Local SEO?
  • Google considers the number of citations and where they are in their ranking factor. Nonetheless, the critical part of citations is not their number but the consistency of citations. Each citation must be similar; else Google may display different data for your local business.
5. How do I place my business in the Google Map pack?
  • Aside from the Organic and specific Local SEO factors, businesses are displayed in the Google Map pack based on the location of the business and the searcher, data in Google Maps and Google My Business and number of citations pointing to the business and its location among other things.

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