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Why Lawyers need a Simple and Easy Website?

Having the best website possible for their firm is a common goal for most lawyers. One of the main reasons is because it’s a visible differentiator from other companies. However, having a great website doesn’t mean that you need to think about complicated features or...

Law Firm Marketing in Markham: 6 strategies to rank higher!

Why must lawyers understand SEO as one of the main rules of Law Firm Marketing in Markham? The evolution of Law Firm Marketing in Markham tells us that SEO positioning must occupy a priority place in the customer’s acquisition of any lawyers firm. This is the most...

Why Contractors need a Website?

Understanding how digital marketing in the building industry works is very interesting. Contractors need a website but it's not very simple to understand. Unlike other products or services in the market, homeowners always look for the services of a professional...

7 Reasons to develop your Website using WordPress !

You will be surprised to know that 15% of the world’s top million sites are developed in WordPress. This platform seems to be the future of web design being the favorite tool from a big part of the web designers and developers community. We want to share with you the...

Law Marketing Companies in Markham. What’s your ROI on Pay Per Click campaigns?

All the law marketing companies in Markham agree that Pay Per Click advertising is as important as any other investment in your business. It brings potential customers to your website and from that point; it’s your job to convert these people into paying customers....

Why do Contractors need to be on Google?

We know that being a contractor is probably not the most glamorous job in the world. However, it doesn’t stop being an incredible and very important activity! In this manner, if you are a contractor you have no excuse for not becoming part of the Digital Marketing...

How to choose an AdWords Agency?

It’s a fact that your marketing strategy won’t be complete without the paid search advertising. However, it’s very common the fact that you want to find the best agency in your zone in Google AdWords and you don’t even know where to start. In this manner, we will...

The 5 Powerful Reasons to Use a Social Media Calendar

To position your brand with success, counting with a good Marketing Plan on Social media is truly necessary. We are talking about the platform that will help you reach your audience with your commercial proposals. However, to make that your marketing plan works, you...

Discover Google Duplex, the AI system where your phone does your tasks!

One of the biggest efforts of AI systems developers is reaching a more natural human-computer interaction, one that actually understands the natural language, including simple words and commands. Currently, the speech of computers is more understandable after the...

Why is Google AdWords a Powerful Booster for your Business?

It’s amazing to see how the traditional marketing has evolved into the big movement we experience today. Some years ago, you could find instruments to promote your brand or generate sales as TV ads, newspapers, mailing of brochures and advertising signs. Some of them...

Free conduct an audit of campaigns, niche, and website

Increase the number of emails and phone calls

Try to reduce as much cost possible.

We provide clear reports of the results

Reduce the average cost of clicks and customers

Increase CTR in Google Adwords

IN PPC ADVERTISING IS ONLY ONE GOAL – TO SELL

Some SEO text about benefits PPC advertising.

Pay-per-click, along with cost per impression and cost per order, are used to assess the cost effectiveness and profitability of internet marketing. Pay-per-click has an advantage over cost per impression in that it tells us something about how effective the advertising was.

Clicks are a way to measure attention and interest. If the main purpose of an ad is to generate a click, or more specifically drive traffic to a destination, then pay-per-click is the preferred metric.

Analyze Your Selling proposition and niche

Target the right audience and meet your campaign targets

A/B Testing & Increase CTR

Create A/B split testing for the right results see whats working and not. Lastly, increase your conversion rate along with click-through rate

FAQ

Can I do PPC without SEO?
Yes, as PPC is not SEO dependent. It does not rely on Google search algorithms. It’s an advertising campaign that takes advantage of Google’s nature as a search engine.
Unlike SEO, PPC will never generate free traffic because Google is ranking you based on your ad spend and not the quality of your site. SEO is an investment in the quality of your site and not just an investment in gaining organic rankings.
Can I target my competitor’s keywords?
Yes. With PPC, you can target the competitor’s keywords. Unlike with SEO, you’re limited to the keywords on your website. Targeting your competitor’s keywords is ideal for new businesses because you want to target people who are looking for the same business as yours or have the same type of service.
Do I have access to the PPC Campaign that you are going to create?
Yes. We offer transparency compared to other agencies to assure that you are getting the right data and you can see the performance of the campaign anytime you want.
Are landing pages always recommended, or can I just use my homepage?
A great landing page is critical for any PPC campaign to be effective. People clicking on your PPC ads are more likely to have a strong purchase intent compared to general browsers, that’s why the landing page needs to be optimized to meet their expectations. We offer free landing page analysis along with our proposal, and landing page optimization & setup for an extra fee.

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About us

Digitan Media specializes in marketing solutions, web design, Adwords management, social media marketing and search engine marketing. Put simply, we boost business results by leveraging the full power of the internet and digital media.

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