• Organic SEO is location neutral.  It’s ideal for websites that generate revenue exclusively online or are just looking to generate awareness through a wide audience.  If you’re running a national campaign or an e-commerce campaign, this is the perfect methodology for you.
• Local SEO targets local search specifically. That means that your audience is within a few miles from your business and that your online presence is meant to drive foot traffic to an actual establishment.  This is done through several methods including using geo-centric keywords, producing locally relevant content, building citations on local niches and directories, and tying up with websites in the same area.

Google considers the number of citations and where they are in their ranking factor. Nonetheless, the critical part of citations is not their number but the consistency of citations. Each citation must be similar; else Google may display different data for your local business.

Aside from the Organic and specific Local SEO factors, businesses are displayed in the Google Map pack based on the location of the business and the searcher, data in Google Maps and Google My Business and number of citations pointing to the business and its location among other things.