Understanding how digital marketing in the building industry works is very interesting. Contractors need a website but it’s not very simple to understand. Unlike other products or services in the market, homeowners always look for the services of a professional contractor. In this field, fast and cheap aren’t the favorite words of clients. They are willing to pay more if this means they will get high-quality work at a reasonable price.
It’s true that when we acquire this type of services we ask our neighbors or family for recommendations. However, nowadays we don’t use the phone book or local newspaper for this purpose. An online search is necessary for clients who want to learn more about the business of a contractor prior to contact it.
We will share with you some important reasons for why contractors also need to embrace the web for promoting their business. It’s part of getting updated in an increasingly competitive marketplace because probably, people are already talking about you online, and you are not participating in this conversation.
All Contractors need a website. However, most of them don’t have one!
This is not a surprise for anyone. How many respectable contractors with decades of experience do you know with an online presence? I’m sure not many. Most of them neglect their presence on the internet and rely completely on word-of-mouth. We don’t doubt in the effectivity of this strategy. However, wouldn’t be even better to expand your word-of-mouth scope to a wider audience?
Not having a website or having one that leaves the wrong impression will kill your deal before it even has a chance to get started. Understand a very important fact in the market that surrounds us nowadays; 85% of consumers find local businesses online.
How can I create a website? I don’t have time for it!
Know that a website is your online calling card. To create one, you can count on the services of a proven web designer. The world of web design is a specialized craft, so they know what they are doing. A professionally designed website will pay you off. Besides, it will create an online brand identity.
The truth is that most contractors tend to be hard-headed and they stick to the idea of making the things they have always done. However, is necessary to recognize that modern times make us adapt to the new way things are done. We know that creating a website is not an easy job for a contract owner. In this case, a wise one will outsource that work.
In the current world, there are no excuses for not having a website. You can get one set up for a reasonable price if you don’t have the time or necessary knowledge to do it by yourself, which is completely comprehensible.
Advantages of having an online presence!
1. It establishes the fact that you are a professional very responsible for your business:
This is all about making you an authority in your field. If you are taking enough time to share useful information with your readers, clients and the public, you are developing a wide community of trust around your brand. Of course, boost quality instead of “salesy” content.
2. It’s the best way to be up 24 hours each day, 7 days a week, letting the world know that you are active in the construction business.
3. A website is the best tool to have a backup of the information on your business card.
4. Using your website as a sales brochure is an excellent idea.
5. The advertising on your website replaces the old yellow pages, print ads, and media advertisements.
6. Connecting with your customer in a more efficient way:
This could be the most important advantages of having a website. Having a blog on your website gives you a great opportunity to interact with your customers. Blog posts may be able to answer their questions. This will show how transparent you are because links are incredibly easy to share.
What should a contractor’s website have?
We know that creating a successful website can be an overwhelming project. However, it becomes easier if you know which is the vital information you should have and can’t miss on your website. We will share with you the most important ones:
- The domain or name of your business. For this matter, take in consideration that shorter names are easier to remember.
- Your business’ logo.
- You must have a home page that explains who you are and what you do in a detailed but easy-to-read way.
- A clean and attractive layout that will reflect on your own work.
- Clear, responsive and fast navigation. This is because potential customers should be able to locate the information they are looking for quickly and efficiently.
Make sure to include additional landing pages such as:
- Image Portfolio
- Company Profile
- Products you use
- Requesting quotes
- Contact information on all pages.
It’s very important to develop an SEO strategy with a professional digital marketer. It will incorporate industry and geographical keywords into page titles, descriptive tags, and content, in order to help customers find you online. It’s also recommendable to include links to your social media accounts.
The website of a contractor must offer valuable information to the homeowners. It will determine if they want to award the project to you. Incorporating the use of videos and images is the most important. In this manner, you can provide a detailed and graphic information about how you work looks when it’s finished.
Our best recommendation is doing what you do best and work on your business. You can design the task that others can do, outsourcing the work that others can do more efficiently.
The main objective of all of this is attracting new leads as you are focused on your craft. Having a website will give you the necessary tools to demonstrate that you are a business that uses all the technology and it’s ready to face the business in today’s modern construction’s market!